Value propositions for serious games in health and well-being

There are many different potential applications for Serious Games (SGs) in the field of Health and Well-being. While a significant number of SGs have already been produced, there is often a lack of consideration of the business aspects of the development including the market realities for a particular SG application. The development of a value dimensions framework and the analysis of a representative sample of SGs across a range of different Health and Well-being functional (market) sectors revealed significant diversity between functional sectors. Furthermore, an additional level of complexity may be added when the end-users of a SG are separate and distinct entities from the stakeholder(s) commissioning (and paying) for the development of a SG and as a result may differ in their perceptions of value. It is recommended that value propositions need to be carefully considered when planning the development of SGs in the field of Health and Well-being.