Linking objective web-design factors to facets of subjective aesthetic perception.

NordiCHI '12: Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design(2012)

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摘要
The present study examined how objective design factors of a website such as bilateral symmetry, color hue, color saturation, and color brightness can be linked to different facets of subjective aesthetic perception. Our results from multiple online studies suggest that each design factor affects the facets of the Visual Aesthetics of Website Inventory [4] in a different way. Our findings may help designers to systematically target specific facets of visual aesthetics.
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关键词
color hue,visual aesthetics,multiple online study,different facet,color saturation,color brightness,objective web-design factor,website inventory,objective design factor,design factor,subjective aesthetic perception,bilateral symmetry
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