Measuring Mobile Service Innovation
UBICOMM '09 Proceedings of the 2009 Third International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies（2009）
摘要
The paper introduces two tools, MoBiS process modeling and MoBiS cost measurements, to initiate the discussions of mobile data costs, their effect on experienced usefulness of a service, and more sustainable, economic growth. Based on the small scale study described on this paper, more innovative pricing models would be needed to support the mobile service innovations and adoption. Development of pricing models will need to be supported by more exact measurements and statistical reliability.
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关键词
experienced usefulness,exact measurement,mobis cost measurement,small scale study,mobile data cost,innovative pricing model,measuring mobile service innovation,economic growth,mobis process modeling,pricing model,mobile service innovation,mobile communication,business,pricing,modeling,process model,statistical reliability,measurement,statistical analysis,unified modeling language,sustainable development,mobile computing
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