Business Networks and New Mobile Service Development

Nowadays both companies and research & training institutes share a strong need to perform research and development activities in networks. Because of drastic changes in the competitive environment the amount of resources and knowledge needed in the development of new offerings has become overwhelming for a single organization. This is also the case in organizations developing new mobile services. This empirically grounded paper introduces a network view to new mobile service development and argues that more attention should be placed on collaborative actions in creating new mobile services. An information rich case study of this paper introduces a collaborative network developing a new mobile service for the supporters of a sports team. The case study is used to describe the development and operation of new service developing network.