Why we choose the more attractive looking objects: somatic markers and somaesthetics in user experience

There is a general growing emphasis on aesthetics in the human-computer interaction field (HCI). I suggest Antonio Damasio's Somatic Marker Hypothesis to be taken as a starting point when we consider how pleasant interfaces do get users to use a service. Damasio describes an automated mechanism where previous experiences leave marks about choices we have made, and how these marks affect our decision-making. I also suggest applying Richard Shusterman's concept of Somaesthetics in the discussions about aesthetic experiences. I suggest that these two disciplines could be included in the further work on aesthetics in the human-computer interactions area.