Quick but not so dirty web design: applying empirical conceptual clustering techniques to organise hypertext content

When the purpose of a web site is to communicate a body of tiormatiom the most common and significant problem for the user is undmtdm " g how content is organised within the site. The Rapid Empirical Clustering Approach (RECAp) was developed fkom cognitive science work on concept structure to help the dfxigner represent the "modal mental model" of the users' conception of web site content. RECAp has been performed under tight time and resource comtraints. None the less RECAP has been observed to substantially improve web site structure, while helping design teams maintain focus on users and usability.