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个人简介
Dr Lee Yih Hwai is an Associate Professor of Marketing at National University of Singapore (NUS) Business School. He was the Head of the Marketing Department, and Academic Director of the Master of Science programme at CEMS, a global alliance of business schools, corporations and non-profit organisations, and Assistant Dean of Undergraduate Studies at NUS.
Dr. Lee's research focuses on information processing in advertisements, information ambiguity theories and effects, and linguistic effects in consumer behaviour. His work has been published in various journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Advertising, and Journal of Consumer Psychology.
Dr. Lee's research focuses on information processing in advertisements, information ambiguity theories and effects, and linguistic effects in consumer behaviour. His work has been published in various journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Advertising, and Journal of Consumer Psychology.
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