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Professor Mahajan is author or editor of thirteen books including his recent 2016 book, Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations. These books have been translated into twelve languages. His book, The 86% Solution, received the Book-of-the-Year award (Berry-American Marketing association) in 2007 and Convergence Marketing and Africa Rising were among the finalists for the same award in 2003 and 2010 respectively. Professor Mahajan has been invited by The World Bank , several Think Tanks and more than 120 universities and research institutions worldwide for research presentations. He has also been the editor of the Journal of Marketing Research. Winner of several best paper awards, he has also served on the editorial review boards of Journal of Marketing, Journal of Marketing Research, Marketing Science, and Journal of Consumer Research. Professor Mahajan has consulted with various Fortune 500 companies and has delivered executive development programs worldwide. His research has been reported and reviewed in dozens of media outlets in many countries including CBS ,BBC ,NPR, Wall Street Journal, NY Times , Washington Post . LA Times , Financial Times UK, Economist , Harvard Business Review , Time magazine, Knowledge@Wharton, Advertising Age, Fast Company, Shanghai Daily, Ode , Inc., Economic Times India, Indian Management magazine, IndiaNow (India Brand Equity Foundation/Ministry of Commerce and Industry) , Livemint (India) , Austin-American Statesman, Hindu Business Line , Jeune Afrique France, African Business UK, Gulf News , Asharq Alawsat UK, Chosunilbo South Korea ,Absatzwirtschaft Germany, LaPresse Canada, Lactualite Canada, The Island Sri Lanka, Lider Crotia, MS Marketing Srbija Serbia, Management Today UK , Domus Italy , Business Day South Africa, Politiken Denmark , The Nation UAE, Kitaab Singapore.
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Journal of Marketingno. 2 (2022): 190-209
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