Experience
    Education
    Bio
    RESEARCH INTERESTS Thinking beyond clicks -- Developing a rigorous, multi-scale approach to understanding the web user, by combining the benefits of eye-tracking, cursor-tracking and click log analyses. Potential applications of my work include fast and scalable evaluation of design, content and ad effectiveness, beyond existing click-based solutions. My work leverages techniques from Computer Science, Neuroscience, and Cognitive Psychology. SKILLS * Computer Science: Python, Hadoop, C, MATLAB, applied statistics and machine learning. * Neuroscience/Cognitive Psychology: Designing experiments at multiple scales (using eye-tracking, mouse-tracking, A/B testing & click logs), data analysis, neuro-cognitive models of human visual attention/saliency, models of human decision making.