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个人简介
Professor Rangan's business marketing and channels research has appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Management Review, Journal of Retailing, Management Science, Marketing Science and Organization Science. Rangan has authored or co-authored several books, which include: 1) Going to Market, which deals with distribution systems for industrial products, and 2) Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle. Rangan's latest book, Transforming Your Go-to-Market Strategy, presents a unique framework on how to evolve a firm's go-to-market strategy with the changing market needs. In the book Rangan develops the concept of Channel Stewardship and three disciplines of how to implement it in practice.
研究兴趣
论文共 199 篇作者统计合作学者相似作者
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Fundamentals of Business Marketing Educationpp.81-83, (2020)
Social Science Research Network (2020)
mag(2015)
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mag(2015)
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