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职业迁徙
个人简介
Professor TC co-authored eleven books on consumer behaviour, corporate branding, strategic marketing, place branding, strategic brand management and international marketing. His research has been published in top-tier international journals including Business Ethics Quarterly; Journal of World Business, Journal of International Business Studies, International Marketing Review, Journal of Business Research, European Journal of Marketing, International Journal of Management Reviews, Industrial Marketing Management, Technological Forecasting and Social Change among others. He has contributed chapters in edited books, published case studies and teaching notes. His research outputs have appeared in the media and press. He has also conducted executive courses for international companies including Sony, British Steel, Nestle, Safeway.
研究兴趣
论文共 266 篇作者统计合作学者相似作者
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Corporate Reputation Reviewpp.1-29, (2024)
Digital Transformation and Corporate Brandingpp.241-258, (2023)
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EUROPEAN BUSINESS REVIEWno. 4 (2023): 469-499
BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA (2022)
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The Emerald Handbook of Multi-Stakeholder Communicationpp.31-49, (2022)
BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA (2022)
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BUILDING CORPORATE IDENTITY, IMAGE AND REPUTATION IN THE DIGITAL ERA (2022)
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