Isabel Siu Fong Fu(傅小鳳)助理教授Faculty of Business Administration University of Macau关注立即认领分享关注立即认领分享基本信息浏览量:4职业迁徙个人简介Research Interests Brand management in China Retailing marketing in China Services marketing in China Advertising and persuasion effects研究兴趣论文共 3 篇作者统计合作学者相似作者按年份排序按引用量排序主题筛选期刊级别筛选合作者筛选合作机构筛选时间引用量主题期刊级别合作者合作机构A gender-focused review of the effect of message source attractiveness on persuasion: Implications for marketers and advertisersChanthika Pornpitakpan,Qiuling Li,Siu Fong Isabel FuCommunications(2017)引用2浏览0引用20Global Marketers' Dilemma: Whether to Translate the Brand Name into Local LanguageClement S. F. Chow,Esther P.Y. Tang,Isabel FuJournal of Global Marketing(2007)引用2浏览0WOSSCOPUS引用20The Moderating Effect Of Product Hedonism On Brand Name Translation: An Experimental ResearchEsther Tang,Clement Chow,Isabel Fumsra(2005)引用23浏览0引用230作者统计合作学者合作机构D-Core合作者学生导师暂无相似学者,你可以通过学者研究领域进行搜索筛选数据免责声明页面数据均来自互联网公开来源、合作出版商和通过AI技术自动分析结果,我们不对页面数据的有效性、准确性、正确性、可靠性、完整性和及时性做出任何承诺和保证。若有疑问,可以通过电子邮件方式联系我们:report@aminer.cn