Siew Meng Leong

National University of Singapore Department of Marketing, NUS Business School 1 Business Link Singapore 117592 Singapore 1 Business Link Singapore 117592 Singapore

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In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

Swee Ang,Elison Lim,Siew Leong, Zhaonan Chen

Social Indicators Research, no. 1 (2015): 87-103

Cited by5Bibtex

What is Consumer Well-Being to Asians

Siew Meng Leong,Swee Hoon Ang,Joseph A Cote,Yih Hwai Lee,Michael J Houston

Social Indicators Research, no. 2 (2015): 777-793

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The Effects of Superstition on Choice and Latency: SUPERSTITION ON CHOICE

Swee Hoon Ang, Wai Kit Lai,Siew Meng Leong

Psychology & Marketing, (2014)

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Necessary but not sufficient: Beyond novelty in advertising creativity

Swee Hoon Ang,Siew Meng Leong,Yih Hwai Lee, Seng Lee Lou

Journal of Marketing Communications, (2014)

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The Effects of Superstition on Choice and Latency

Swee Hoon Ang, Wai Kit Lai,Siew Meng Leong

psychology & marketing, no. 12 (2014)

Cited by1Bibtex

Assessing National Competitive Superiority:An Importance‐Performance Matrix Approach

Siew Meng Leong,Chin Tiong Tan

(2013)

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Principles of marketing : an Asian perspective

Philip Kotler, G A Armstrong,Swee Hoon Ang,Siew Meng Leong,Chin Tiong Tan, David K Tse

(2012)

Cited by66Bibtex

Brand personality inference: The moderating role of product meaning

Doreen Kum,Lars Bergkvist,Yih Hwai Lee,Siew Meng Leong

Journal of Marketing Management, (2012)

Cited by2Bibtex

Cross-National Logo Evaluation Analysis: An Individual-Level Approach

Ralf van der Lans,Joseph A. Cote,Catherine A. Cole,Siew Meng Leong,Ale Smidts,Pamela W. Henderson,Christian Bluemelhuber,Paul A. Bottomley,John R. Doyle,Alexander Fedorikhin,Janakiraman Moorthy,B. Ramaseshan

Marketing Science, no. 5 (2009): 968-985

Cited by82EIBibtex

Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response☆

Elison Ai Ching Lim,Swee Hoon Ang,Yih Hwai Lee,Siew Meng Leong

Journal of Pragmatics, no. 9 (2009): 1778-1793

Cited by9Bibtex

Fund Manager still your Best Bet

David K C Lee,Siew Meng Leong,Ishtiaq P Mahmood

(2009)

Bibtex

Cross-National Logo Evaluation Analysis: An Individual Level Approach

Ralf van der Lans,Joseph A. Cote,Catherine A. Cole,Siew Meng Leong,Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul Andrew Bottomley,John R. Doyle,Alexander Fedorikhin, M. Janakiraman, Balasubramanian Ramaseshan

ERIM report series research in management Erasmus Research Institute of Management, (2008)

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Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Siew Meng Leong,Joseph A Cote,Swee Hoon Ang,Soo Jiuan Tan,Kwon Jung,Ah Keng Kau,Chanthika Pornpitakpan

Journal of International Business Studies, no. 6 (2008): 996-1009

Cited by127WOSSCOPUSBibtex

Predicting the Principles of Marketing Strategy: Cross-Border and Expertise Effects

Siew Meng Leong

Journal of Asia-pacific Business, (2008)

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The ad creativity cube: conceptualization and initial validation

Swee Hoon Ang,Yih Hwai Lee,Siew Meng Leong

Journal of The Academy of Marketing Science, no. 2 (2007): 220-232

Cited by53Bibtex

Animosity towards economic giants: what the little guys think

Swee Hoon Ang,Kwon Jung,Ah Keng Kau,Siew Meng Leong,Chanthika Pornpitakpan,Soo Jiuan Tan

Journal of Consumer Marketing, no. 3 (2004): 190-207

Cited by62Bibtex

Manajemen Pemasaran Sudut Pandang Asia

Philip Kotler, Swe Hoon Ang,Siew Meng Leong

(2004)

Cited by6Bibtex

Marketing management : an Asian casebook

Hellmut Schutte,Siew Meng Leong, S H Ang,Chin Tiong Tan

(2004)

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When the Cat's Away: A Content Analysis of MNC Overseas Recruitment Print Ads

Siew Meng Leong,Hwee Hoon Tan,Marissa Shen-Yi Loh

Journal of Business Ethics, no. 2 (2004): 115-127

Cited by11Bibtex

Principle of Marketing (Asia edition)

Philip Kotler, G A Armstrong, S H Ang,Siew Meng Leong,Chin Tiong Tan, Dkc Tse

(2004)

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