Dr. Sherry L. Emery's interdisciplinary research interests apply the approaches of health communication, economics, and public policy to understand how both traditional and new media influence health behavior. For the past 15 years, she has focused primarily on the roles that tobacco control and other tobacco-related advertising play in shaping attitudes, beliefs, and tobacco-use behaviors among youth and adults. Recently, her research scope has expanded to include examinations of the impact of anti-drug and anti-obesity media campaigns, as well how pharmaceutical advertising affects health care utilization. Dr. Emery is the principal investigator on research studies funded by the National Cancer Institute, National Heart, Lung, and Blood Institute, the Centers for Disease Control and Prevention, and the Robert Wood Johnson Foundation. She is is a Public Health Senior Fellow at NORC at the University of Chicago. She directs the Health Media Collaboratory (link is external). In addition to her media studies, Dr. Emery has also analyzed the impact of cigarette prices, clean indoor air laws, community-based youth smoking cessation programs, and anti-smoking media campaigns.