基本信息
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职业迁徙
个人简介
Sha Yang's research focuses on modeling consumer purchase behavior and market competition. Her recent research interests include search engine advertising and social network. She is a leader in developing models with sophisticated interactions among consumers and firms, and is a pioneer in introducing Bayesian methods into estimation of such interactions. Professor Yang has published more than 20 articles, and serves on the editorial board of Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. Professor Yang has collaborated with many companies including Visa, Miller Brewing Company, HP, Pepsi Co., CBS, TNS, McCann Ericson, epinions.com, Taobao.com and China Mobile.
研究兴趣
论文共 119 篇作者统计合作学者相似作者
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Advanced Functional Materials (2024)
Jisu Cao,Sha Yang
Management Science (2024)
JOURNAL OF THE AMERICAN CHEMICAL SOCIETYno. 10 (2024): 6962-6973
Social Science Research Network (2023)
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Metal Nanocluster Chemistrypp.11-43, (2023)
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Applied Surface Science (2023): 157853-157853
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Social Science Research Network (2023)
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MIS QUARTERLYno. 2 (2023): 833-856
International Journal of Research in Marketing (2023)
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