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职业迁徙
个人简介
Prof. Sundar is a theorist as well as an experimentalist who uses a variety of quantitative and qualitative approaches in his research, including computationally intensive methods. His theoretical contributions include several original models on the social and psychological consequences of communication technology— Modality-Agency-Interactivity-Navigability (MAIN) Model, Uses and Gratifications 2.0, Interactivity Effects Model, Agency Model of Customization, Motivational Technology Model, Online Source Typology and the Theory of Interactive Media Effects (TIME).
His empirical work investigates social and psychological effects of human-computer interaction (HCI) and computer-mediated communication (CMC) with specific focus on technological elements unique to online communication via modern media, ranging from websites to newer social and personal media. In particular, his studies investigate the effects of interactivity, navigability, multi-modality, and agency (source attribution) in digital media interfaces upon online users’ thoughts, emotions, and actions. Current research pertains to fake news, chatbots and smart speakers, AI algorithms, online privacy, social media effects, and the strategic use of media and communication technologies for motivating healthy and prosocial human behaviors.
His research is supported by the National Science Foundation (NSF), MacArthur Foundation, Facebook, Inc., and Lockheed Martin Information Systems and Global Services, among others.
His empirical work investigates social and psychological effects of human-computer interaction (HCI) and computer-mediated communication (CMC) with specific focus on technological elements unique to online communication via modern media, ranging from websites to newer social and personal media. In particular, his studies investigate the effects of interactivity, navigability, multi-modality, and agency (source attribution) in digital media interfaces upon online users’ thoughts, emotions, and actions. Current research pertains to fake news, chatbots and smart speakers, AI algorithms, online privacy, social media effects, and the strategic use of media and communication technologies for motivating healthy and prosocial human behaviors.
His research is supported by the National Science Foundation (NSF), MacArthur Foundation, Facebook, Inc., and Lockheed Martin Information Systems and Global Services, among others.
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SCIENCE COMMUNICATION (2024)
JOURNAL OF BUSINESS RESEARCH (2024): 114403
BEHAVIOUR & INFORMATION TECHNOLOGYno. 4 (2024): 717-735
Routledge eBookspp.80-88, (2023)
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Journalism & Communication Monographsno. 2 (2023): 165-180
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