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His research and teaching experience is in the areas of marketing theory, strategy, branding and service research.
He has consulted with a range of government and business areas of Strategy and Branding Marketing Analysis and acted as an expert witness in a number of landmark legal cases.
His publications have appeared in leading international journals including; Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Management Science, Journal of Service Research. He is an associate editor of the Journal of Service Research and Marketing Theory and has served on the Editorial Boards of the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Service Research, and the Australasian Journal of Marketing. He has been active in the development of Marketing Education in Australasia and internationally and 1998 was the founding president of the Australia New Zealand Marketing Academy (ANZMAC), in 2002 was presented with the ANZMAC Distinguished Researcher and in 2004 he was made one of the founding Fellows.
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论文共 203 篇作者统计合作学者相似作者
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JOURNAL OF SERVICE MANAGEMENTno. 4 (2023): 631-656
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AUSTRALASIAN MARKETING JOURNALno. 1 (2023): 36-48
The Palgrave Handbook of Service Managementpp.371-391, (2022)
INDUSTRIAL MARKETING MANAGEMENT (2021): A13-A19
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