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Working with O. J. Harvey and William Scott, he began to investigate questions of cognitive organization and social information processing, establishing the themes that have guided his scholarship throughout his career. On completion of his doctoral studies, Wyer held academic appointments at the University of Iowa and the University of Illinois at Chicago Circle. In his earliest work, he investigated a range of fundamental questions about the nature of social beliefs, attitudes, and judgment. He developed a comprehensive view of the cognitive bases of judgment and inference in his first major book, Cognitive Organization and Change: An Information Processing Approach (1974). In 1973, he moved to the University of Illinois at Urbana-Champaign, where he spent the next several decades of his research career. During that time, he began to develop a full-fledged social-cognitive perspective on topics such as attitudes, attribution, and impression formation, and became recognized as one of the most prolific scholars in the history of social psychology. Upon retiring from Illinois in 1995, he embarked on a research career in consumer information processing, holding visiting positions at the Hong Kong University of Science and Technology (1998-2009), the Chinese University of Hong Kong (2011-2017) and the University of Cincinnati (2017-2019) with an interim appointment in marketing at the University of Illinois (2009-2011)
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Psychology & Marketing (2024)
INTERNATIONAL JOURNAL OF CONSUMER STUDIESno. 2 (2023): 801-811
APA handbook of consumer psychology.pp.47-78, (2022)
International Journal of Consumer Studiesno. 2 (2022): 801-811
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