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Professor Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the Ross School of Business.His most recent work has focused on marketing and strategy problems in the high technology, e-commerce, streaming media, influencer marketing, gaming and pharmaceutical industries. Methodologically, his work is in the domain of “Big Data,” applying artificial intelligence, machine learning, statistics and econometrics towards causal inference in business and policy settings. His papers have appeared in all top marketing journals. A recent study identified him as one of the top 50 scholars in marketing. At Ross, he has been awarded the Senior Faculty Research Award (2021), the Researcher of the Year Award (2011) and the Contribution to the Research Environment (CORE) Award (2013). Professor Manchanda is active on company boards and consults in industries such hi-technology, pharmaceuticals and consumer goods. He is also actively involved in private equity and angel investing. He is a thought leader, currently holding the Senior Editor position at Marketing Science, and a frequent speaker at various academic and industry events. His research and commentary on current topics has been published in business media outlets such as the Wall Street Journal, Financial Times, New York Times, NPR, USN&WR, LA Times, Detroit Free Press, Sloan Management Review, Investors Business Daily, Forbes.com and CIO Magazine.
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论文共 67 篇作者统计合作学者相似作者
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Decision Support Systems (2023): 114018-114018
arxiv(2022)
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Social Science Research Network (2021)
SSRN Electronic Journalno. 2 (2021): 329-342
Social Science Research Network (2021)
Social Science Research Network (2021)
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