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Professor Patti Williams examines ways consumers’ emotional responses influence consumption and persuasion. Her current research projects focus on how emotions influence consumer decisions and processes of persuasion; consumer responses to emotional and attitudinal ambivalence; and emotion regulation.
Her research has been published in top-tier academic journals including the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. She serves on the Editorial Review Board for the Journal of Marketing Research and is an Associate Editor at the Journal of Consumer Psychology. She previously served as an Associate Editor at the Journal of Consumer Research. She is President of the Society for Consumer Psychology.
She teaches a course on Strategic Brand Management to undergraduate and MBA students; previously she has taught the MBA core courses and classes on Advertising Management. Professor Williams earned her PhD and MBA from the University of California, Los Angeles, and her BA from Stanford University.
Her research has been published in top-tier academic journals including the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. She serves on the Editorial Review Board for the Journal of Marketing Research and is an Associate Editor at the Journal of Consumer Psychology. She previously served as an Associate Editor at the Journal of Consumer Research. She is President of the Society for Consumer Psychology.
She teaches a course on Strategic Brand Management to undergraduate and MBA students; previously she has taught the MBA core courses and classes on Advertising Management. Professor Williams earned her PhD and MBA from the University of California, Los Angeles, and her BA from Stanford University.
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Journal of Consumer Psychology (2022)
Journal of the Association for Consumer Research (2020): 495-495
JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCHno. 4 (2020): 495-495
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Journal of the Association for Consumer Researchno. 2 (2018): 202-215
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