Oskar Juhlin is Professor at Stockholm University at the Departement of Computing and Systems Sciences. He is founder and former Director of Mobile Life VinnExcellence Center. He was Director of the Mobility Studio at the Interactive Institute, Stockholm, Sweden in between 2000 and 2011. He has an interdisciplinary background spanning technology and social science. Oskar has conducted work and managed groups in many design research fields such as social media and road traffic, human animal interaction, video interaction and fashion. His approach draws on combining ethnographic fieldwork of user practices with design and technical research, to generate knowledge and new applications, referred to as “associative design”. His research is mainly published at Conferences such as ACM CHI Conference on Human Factors in Computing Systems, Mobile HCI on Human-Computer Interaction with Mobile Devices and Services, and CSCW on Computer-Supported Cooperative Work and Social Computing. Recently he has also founded two companies (Figuracy/Shapecompanion AB and Liveling AB) in the areas of social media and fashion, as well as live video production.