Nicholas led the AI Creation Business Team in Microsoft to develop AI technologies & systems for Microsoft Xiaoice such as multi-modal modern Chinese poem generator (image to poem), music generation (Xiaoice Band), Artistic photo generation from music (music to image), and AI financial content generation platform, serving more than 90% organizational users and covered 40% consumer market in China. These projects have been featured by more than 1800 international&domestic medias, including Business Insider, The Verge, South China Morning Post, CCTV (the state television broadcaster in China) and People's Daily. He also led Bing CJK Applied Science Team to develop core technologies & products for Bing in China, Japan, and Korea (CJK) markets, including Bing Search App, Bing Dictionary, and pipelines for knowledge graph construction.

During the past few years, Nicholas has published more than 60 papers in top-tier conferences and journals, a number of which won best paper awards such as SIGKDD (2016, 2018), ICDM (2013), and SIGSPATIAL (2010) . His research work has been featured by influential media such as MIT Technology Review many times, and was reported directly to Bill Gates (Founder of Microsoft) by himself.

Nicholas was horored with several distinguished awards, such as Natural Science Price of State Ministry of Education (Frist Class), Distinguished Doctoral Dissertation Award of Chinese Academy of Sciences, and Microsoft Fellowship. He served as program/area chairs of several international conferences/workshops, and regularly as program committee members in top tier conferences such as SIGKDD, WWW, ACL, AAAI etc. He is a senior member of ACM, IEEE, and CCF.