Martin Sykora received the B.Sc. and Ph.D. degrees. He is an Associate Professor in information management with the Centre for Information Management (CIM), Loughborough University, with an extensive track record and research interests in natural language processing, semantic models and machine learning. His research focuses on the computational study of social media and its’ role in communication, especially the communication of emotion and affect, and how it shapes human behaviors, including its’ impact on public health. He is a Fellow of HEA.