Marianne Mcgarry Wolf

College of Agriculture|California Polytechnic State University|College of Agrienkure

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Papers60 papers

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Do generations matter for wine segmentation

Marianne McGarry Wolf, Lindsey M. Higgins, Mitchell J. Wolf,Eivis Qenani

Journal of Wine Research, no. 3 (2018): 177-189

Cited by1Bibtex

Winery website loyalty: the role of sales promotion and service attributes

Jean-Eric Pelet,Benoît Lecat,Jashim Khan,Sharyn Rundle-Thiele, Linda W. Lee, Debbie Ellis,Marianne McGarry Wolf,Androniki Kavoura, Vicky Katsoni, Anne Lena Wegmann

International Journal of Wine Business Research, no. 2 (2018): 138-152

Cited by1Bibtex

Are there differing strategies for social media use by winery size in California

Lindsey M. Higgins,Marianne McGarry Wolf

International Journal of Entrepreneurship and Small Business, (2017): 64-78

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Local Meat Brands Attract Consumer Demand

Marianne McGarry Wolf, Steven McLennan

Journal of food distribution research, no. 1 (2017)

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Segmenting the Sustainable Wine Consumer

Marianne McGarry Wolf, Lindsey M. Higgins

Journal of food distribution research, no. 1 (2017)

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Don’t believe the hype: a grounded exploratory six country wine purchasing study

Jean-Éric Pelet,Benoît Lecat,Jashim Khan,Sharyn Rundle-Thiele, Linda W. Lee, Debbie Ellis,Marianne M. C. Garry Wolf, Anne Lena Wegmann, Niki Kavoura, Vicky Katsoni

Journal of Wine Research, no. 2 (2017): 91-104

Cited by1Bibtex

What Drives the Trade Purchaser’s Decision to Purchase a Specific Wine

Marianne McGarry Wolf, Lindsey M. Higgins

Journal of food distribution research, no. 1 (2017)

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Millennials as luxury wine buyers in the United States

Lindsey M. Higgins,Marianne McGarry Wolf

International Journal of Wine Business Research, no. 3 (2016): 190-205

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The Role of Store-Experiences and Personalities in Creating Consumer Emotional Attachments to Brands

Ulrich Orth,Marianne Mcgarry Wolf, Steffi Gal

(2015)

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Winery Distribution Choices and the Online Wine Buyer

Lindsey M. Higgins,Marianne McGarry Wolf, Rachel Bitter, William Amspacher

Journal of food distribution research, no. 3 (2015): 32-49

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Millennials Leaning In: Can Women in Agribusiness Benefit from Technology and Social Collaboration in Higher Education

Xiaowei Cai, Lindsey Higgins,Marianne Mcgarry Wolf

(2015)

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Technological Change in the Wine Market? The Role of QR Codes and Wine Apps in Consumer Wine Purchases

Lindsey Higgins,Marianne Mcgarry Wolf

(2014)

Cited by3Bibtex

Opening the Doors to a Global Classroom: An International Social Media Collaboration

Lindsey Higgins,Marianne Mcgarry Wolf, Ann M Torres

(2013)

Cited by1Bibtex

The Value of Undergraduate Research: A Pilot Study of Agribusiness Alumni Perceptions

Lynn L Hamilton,Leah Greden Mathews, Richard Grant,Marianne Mcgarry Wolf

(2013)

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Using a Social News and Discussion Forum to Engage Students in Agricultural Economics and Marketing

Xiaowei Cai, Lindsey Higgins,Marianne Mcgarry Wolf

(2013)

Cited by1Bibtex

Who Are the Wine Techies

Marianne Mcgarry Wolf, Leanne Brady, Hanna Peszynski

(2012)

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Who is eating the Fruits and Vegetables: Couch Potato or Internet Junkie

Christiane Schroeter,Marianne Mcgarry Wolf

(2012)

Cited by1Bibtex

A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy

Marianne Mcgarry Wolf,Paola Bertolini, Izumi Shikama, Alain Berger

(2012)

Cited by1Bibtex

A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared

Marianne Mcgarry Wolf, David Dudley, Megan Ginny Rood, Sarah Geraghty, Ann M Torres

(2012)

Bibtex

Using Social Media for Collaborations About Industry News in Higher Education

Marianne Mcgarry Wolf, Leanne Brady, Hanna Peszynski, Lindsey Higgins, Shane Wolf

(2012)

Cited by1Bibtex

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