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One of Professor Moutinho’s primary areas of academic research is related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision-processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, tabu search, genetic algorithms, and fuzzy logic. Other current areas of research interest are Neuroscience in Marketing, Algorithmic Self, EMOWEAR-a wearable tech device to detect human emotions, Marketing Futurecast, Futures Research and human-computer interface.
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Journal of Business Research (2024): 114571
Artur Parreira, Maria Helena de Aguiar Pereira e Pestana, Marcelle Rossi Mello Brandão,Luiz Moutinho
Ensaiono. 120 (2023)
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