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排名必读论文期刊顶会热点AI 简史溯源树小脉星探人才迁徙塔尖人才国防情报追踪开源工具智慧手语
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论文共 36 篇作者统计合作学者相似作者

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“Business-to-Business-to-Brain?” A Structured Literature Review on Neuroscience in B2B-Marketing Using TCCM Analysis: An Abstract
Carolina Herrando,Marc M. Kuhn, Anne Köpsel, Benjamin Österle
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needspp.363-364, (2023)
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Contributing to the Green Transition with Interdisciplinary Learning Approaches
Judit Klein-Wiele, Yannik Knau,Marc Kuhn, Harald Mandel,Daniel Beigel
Lecture Notes in Networks and SystemsLearning in the Age of Digital and Green Transitionpp.907-912, (2023)
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“Point-and-Click” – B2B-Customer Loyalty in the Internet: An Empirical Study on Potential Antecedents Exemplified at German Company “WERU”
Heinold Alina,Kuhn Marc,Grimme Meike
Celebrating the Past and Future of Marketing and Discovery with Social Impactpp.11-24, (2022)
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From B2C to P2P: A Marketing Driven Analysis of Peer-to-Peer Business Models in Shared Mobility Markets: An Abstract
Schwing Maximilian,Kuhn Marc,Meyer-Waarden Lars
From Micro to Macro: Dealing with Uncertainties in the Global Marketplacepp.279-280, (2022)
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Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance: An Abstract
Kuhn Marc,Bonetti Francesca, Reit Vanessa, Stern Caroline, Österle Benjamin
From Micro to Macro: Dealing with Uncertainties in the Global Marketplacepp.115-116, (2022)
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“We know everything about you…”: A Conceptual Model on the Acceptance of Smart Products
Huber Marius,Kuhn Marc,Petruzzellis Luca
From Micro to Macro: Dealing with Uncertainties in the Global Marketplacepp.283-295, (2022)
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“As Different as Chalk and Cheese”: E-Mobility Acceptance from the Viewpoint of Users and Non-users
Kuhn Marc, Österle Benjamin, Reit Vanessa,Marquardt Viola
From Micro to Macro: Dealing with Uncertainties in the Global Marketplacepp.197-209, (2022)
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Special Session: Killing Two Birds with One Stone: “All that Glitters is not Gold”: Performance of EV-Charging Infrastructure from a European User Perspective: An Abstract
Kuhn Marc, Stern Caroline, Reit Vanessa, Österle Benjamin
From Micro to Macro: Dealing with Uncertainties in the Global Marketplacepp.117-118, (2022)
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