基本信息
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职业迁徙
个人简介
Professor Keller's general area of expertise is in understanding how theories and concepts related to consumer psychology can improve branding and marketing strategies. His research has been published numerous times in each of the four of the major marketing journals – the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Marketing Science. With over 120 published papers, he is also one of the most heavily cited of all marketing academics, and he has received numerous awards for his research accomplishments.
Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BJs, BlueCross BlueShield, Campbell, Capital One, Caterpillar, Colgate, Combe, Eli Lilly, ExxonMobil, General Mills, GfK, Goodyear, Hasbro, Heineken, Intuit, Irving Oil, Johnson & Johnson, Kodak, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Serta, Shell Oil, Starbucks, Time Warner Cable, Unilever, and Young & Rubicam. He has served as an expert witness for a wide variety of firms. He has also served as an academic trustee for the Marketing Science Institute from 2000 to 2006, as their Executive Director from 2013 to 2015, and as a member of their Executive Committee and Board from 2015-2021.
研究兴趣
论文共 169 篇作者统计合作学者相似作者
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AMS Reviewno. 3-4 (2023): 277-296
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Journal of Brand Managementno. 1 (2023): 1-8
APA handbook of consumer psychology.pp.143-162, (2022)
Social Science Research Network (2022)
MARKETING LETTERSno. 1 (2022): 161-169
Journal of Advertising Researchpp.2022-026, (2022)
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JOURNAL OF ADVERTISING RESEARCHno. 4 (2022): 321-335
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Pearson Education Limited eBooks (2021)
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