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Katrin E. Schein received the M.Sc. degree in marketing from the University of Groningen, Groningen, The Netherlands, in 2016.
She is currently a Research Associate with the Department of Digital Marketing and Media Innovation, Bundeswehr University Munich and working toward the Ph.D. degree in augmented reality marketing. She is involved in multiple research and teaching projects related to extended realities with a strong focus on augmented reality and its influence on consumer behavior and user acceptance as well as psychometric measurement. Prior to that, she was a Product Manager with the Marketing Department of International Companies in the cosmetics industry.
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Springer handbookspp.451-469, (2023)
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