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Kate Barasz is an assistant professor at Harvard Business School. She teaches marketing in the MBA required curriculum.
Broadly, Professor Barasz’s research focuses on consumer decision-making, with a particular interest in how we make sense of other people’s choices—e.g., the assumptions and inferences we make about others’ preferences, motives, and personality based on the decisions we observe them making. Her work has been published in academic journals including Journal of Marketing Research, Journal of Consumer Research, and Journal of Experimental Psychology: General. She was named a “40 Best Business Professors Under 40” by Poets and Quants in 2018.
Professor Barasz holds a Doctorate in Business Administration from Harvard Business School, and a B.A. in Economics and Public Policy Studies from Duke University. Prior to her academic career, she worked as a consultant in Bain & Company's Boston and Atlanta offices. Before joining the Harvard faculty, she was an assistant professor at IESE Business School in Barcelona, Spain.
Broadly, Professor Barasz’s research focuses on consumer decision-making, with a particular interest in how we make sense of other people’s choices—e.g., the assumptions and inferences we make about others’ preferences, motives, and personality based on the decisions we observe them making. Her work has been published in academic journals including Journal of Marketing Research, Journal of Consumer Research, and Journal of Experimental Psychology: General. She was named a “40 Best Business Professors Under 40” by Poets and Quants in 2018.
Professor Barasz holds a Doctorate in Business Administration from Harvard Business School, and a B.A. in Economics and Public Policy Studies from Duke University. Prior to her academic career, she worked as a consultant in Bain & Company's Boston and Atlanta offices. Before joining the Harvard faculty, she was an assistant professor at IESE Business School in Barcelona, Spain.
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semanticscholar(2022)
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Journal of the Association for Consumer Research (2022)
Available at SSRN 3440193no. 6 (2021): 28-28
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CURRENT OPINION IN PSYCHOLOGY (2021): 176-181
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