基本信息
浏览量:9
职业迁徙
个人简介
Research Interests:
Substantive: Content (Keyword, Topic, Voice, Picture, Video) analysis in mass & social media, ad, and product review, Ad effectiveness: social-issue and comparative ad, Product segmentation, Consumer purchase journey, Internet & Mobile search, Entrepreneurial marketing, Digital health communication
Methodological: Text-mining, Topic model, Machine learning, Deep learning, Econometrics, Structure model, Market-structure analysis, Network analysis, Topological data analysis, Bayesian analysis, Empirical industrial organization, Quasi-experiment, Cognitive science
Industry: IT, High-tech, Internet-of-Things, Wearable, Media, Beauty, Smartphone, TV
Substantive: Content (Keyword, Topic, Voice, Picture, Video) analysis in mass & social media, ad, and product review, Ad effectiveness: social-issue and comparative ad, Product segmentation, Consumer purchase journey, Internet & Mobile search, Entrepreneurial marketing, Digital health communication
Methodological: Text-mining, Topic model, Machine learning, Deep learning, Econometrics, Structure model, Market-structure analysis, Network analysis, Topological data analysis, Bayesian analysis, Empirical industrial organization, Quasi-experiment, Cognitive science
Industry: IT, High-tech, Internet-of-Things, Wearable, Media, Beauty, Smartphone, TV
研究兴趣
论文共 16 篇作者统计合作学者相似作者
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arxiv(2024)
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EUROPEAN JOURNAL OF MARKETING (2023)
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HARVARD BUSINESS REVIEWno. 3-4 (2023): 22-22
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Industrial Marketing Management (2023): 98-112
European Journal of Marketingno. 12 (2022): 3592-3616
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D-Core
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