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I am interested in how social influences affect decision making, and how people can make better decisions by understanding the nature of these influences. Many people expect to contend with direct forms of influence, such as peer pressure, but far more ubiquitous and powerful are indirect influences. These include normative group influences (doing what is expected of you according to your group status or group norms), expectancy effects (behaving in accordance with what you expect, such as with alcohol use), and lack of awareness of decision opportunities.
I am interested in how social influences affect decision making, and how people can make better decisions by understanding the nature of these influences. Many people expect to contend with direct forms of influence, such as peer pressure, but far more ubiquitous and powerful are indirect influences. These include normative group influences (doing what is expected of you according to your group status or group norms), expectancy effects (behaving in accordance with what you expect, such as with alcohol use), and lack of awareness of decision opportunities.
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Journal of Pediatric and Adolescent Gynecologyno. 2 (2022): 231-231
Social Science Research Network (2021)
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