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Lynch is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology and one of five Fellows of all three organizations worldwide. In 2015 publications tracked by the Web of Science, Lynch was one of the 25 most cited marketing scholars in the world. He has been a recipient of the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing and the Society for Consumer Psychology's Distinguished Scientific Achievement Award.
He is a member of the Academic Research Council of the US Consumer Financial Protection Bureau.
Lynch studies the cognitive psychology of consumer decision-making, with a recent focus on consumer financial decision-making. In addition to studying consumer decision-making, about a quarter of Lynch's work concerns validity issues in research methodology.
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Journal of Marketing (2024)
Proceedings of the National Academy of Sciences of the United States of Americano. 26 (2023)
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MARKETING SCIENCEno. 4 (2022): 679-703
SSRN Electronic Journal (2022)
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MARKETING LETTERSno. 4 (2022)
Social Science Research Network (2021)
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