Dr. Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business. A behavioral scientist and author, Dr. Aaker is a leading expert on how purpose and meaning shape the choices individuals make, how money and time can be used in ways that cultivate long-lasting happiness, and how technology can positively impact human well-being. She is widely published in leading scientific journals and her work has been featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. She is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award, Robert Jaedicke Silver Apple Award, and the MBA Professor of the Year Award.