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个人简介
I am primarily working on user engagement, which includes the definition and evaluation of novel methods to measure engagement with and across websites, and the identification of ways to influence the engagement of users. I also investigate into the effect of online advertising on user engagement. Knowing how to engage users with a website is an important challenge, as engagement is one of the key factors that drives revenue in the online world. When users spent time on a website and return regularly to it, they are more likely to purchase something, to subscribe or pay for a service, and, even more important, to click on advertisements.
To achieve this, it is crucial to study and understand the browsing behavior of users on the Web which requires the examination of big data using methods such as web analytics, statistical analysis, machine learning techniques and complex network analysis. Some of the tools that I use to get meaningful results from big data are: Hadoop, Pig, Python, Java and R. The websites that I have been analyzed so far include the Yahoo network of sites, news sites, Twitter, Wikipedia and Wikidata.
To achieve this, it is crucial to study and understand the browsing behavior of users on the Web which requires the examination of big data using methods such as web analytics, statistical analysis, machine learning techniques and complex network analysis. Some of the tools that I use to get meaningful results from big data are: Hadoop, Pig, Python, Java and R. The websites that I have been analyzed so far include the Yahoo network of sites, news sites, Twitter, Wikipedia and Wikidata.
研究兴趣
论文共 20 篇作者统计合作学者相似作者
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KDD '15: The 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
Sydney
NSW
Australia
August, 2015pp.1929-1938, (2015)
user-5da93e5d530c70bec9508e2b(2015)
引用5浏览0引用
5
0
Big Data Analytics (2015): 303
引用0浏览0引用
0
0
HTpp.88-97, (2014)
CIKM'13: 22nd ACM International Conference on Information and Knowledge Management
San Francisco
California
USA
October, 2013pp.519-528, (2013)
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