Jörg Henseler
教授
Department of Design
Production and Management, Faculty of Engineering Technology, University of Twente;Digital Society Institute, University of Twente;NOVA Information Management School, Universidade Nova de Lisboa;Department of Business Administration and Marketing, University of Seville
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基本信息
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个人简介
His broad-ranging research interests encompass empirical methods of marketing and design research as well as the management of design, products, services, and brands. His vision as expressed in his inaugural lecture is to bridge design and behavioral research with composite-based structural equation modeling. He has repeatedly been listed as a "Highly Cited Researcher" by Clarivate/Web of Science (see the news report). His outstanding teaching performance has earned him repeated recognition as "Teacher of the Year" according to Master’s in Marketing students.
研究兴趣
论文共 185 篇作者统计合作学者相似作者
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INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIPno. 2 (2024): 310-329
STATISTICAL ANALYSIS AND DATA MININGno. 4 (2023): 348-357
SAGE OPENno. 4 (2023)
Spanish Journal of Marketing - ESIC (2023)
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COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMSno. 1 (2023): 711-729
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JOURNAL OF CREATING VALUE (2023)
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JOURNAL OF SERVICE THEORY AND PRACTICEno. 7 (2023): 94-115
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