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职业迁徙
个人简介
His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was also ranked 1st in terms of publications and 3rd in terms of citations for pricing research for the time period 1980-210 in 20 marketing/business publications.
研究兴趣
论文共 328 篇作者统计合作学者相似作者
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Journal of the Academy of Marketing Sciencepp.1-27, (2024)
JOURNAL OF MARKETING RESEARCHno. 2 (2024): 307-329
Journal of Retailing (2024)
JOURNAL OF MARKETING EDUCATIONno. 1 (2024): 6-17
JOURNAL OF ADVERTISING (2024)
Journal of Business Research (2023): 113580-113580
AUSTRALASIAN MARKETING JOURNALno. 4 (2023): 332-337
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