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个人简介
Gianpaolo is a graduate from UMIST with his first degree in Mathematics. Later adding a Masters in Strategic Management his career first started as a part-time Lecturer and Researcher at Manchester Metropolitan University before moving to full-time employment in the department of Retail at Leeds
Metropolitan University. He then became the Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University until he achieved his PhD and moved to Manchester University working in the School of Materials where he delivers on both undergraduate and post graduate programmes.
He has written over 40 papers and books in the field of Marketing and Management and presented at numerous international conferences. His current research focusses on the case study technique in the service sector which coincided with his PhD programme of study.
Metropolitan University. He then became the Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University until he achieved his PhD and moved to Manchester University working in the School of Materials where he delivers on both undergraduate and post graduate programmes.
He has written over 40 papers and books in the field of Marketing and Management and presented at numerous international conferences. His current research focusses on the case study technique in the service sector which coincided with his PhD programme of study.
研究兴趣
论文共 43 篇作者统计合作学者相似作者
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Global Perspectives on Social Media Influencers and Strategic Business Communication Advances in Marketing, Customer Relationship Management, and E-Servicespp.181-214, (2024)
The Palgrave Handbook of Interactive Marketingpp.329-351, (2023)
Springer texts in business and economicspp.321-345, (2023)
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The Palgrave Handbook of Interactive Marketingpp.785-805, (2023)
Journal of Fashion Marketing and Management: An International Journalno. 5 (2023): 741-759
JOURNAL OF THE TEXTILE INSTITUTE (2023)
Norliana Jailani,Gianpaolo Vignali
Springer texts in business and economicspp.411-441, (2023)
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International Journal of Technology Transfer and Commercialisationno. 1 (2020): 32-32
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