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Giana is a leading expert in the field of consumer behaviour, branding, consumer social responsibility, consumer culture, and the sharing economy, having published over fifty articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. She is co-author of The Myth of the Ethical Consumer (Cambridge University Press) and co-editor of Handbook of the Sharing Economy (Edward Elgar).
Her research has won awards from the Sheth Foundation and the Marketing Science Institute, and been featured in outlets such as The Wall Street Journal, The Economist, The Atlantic, Fortune, Vogue, Scientific American, the BBC, and on National Public Radio. Giana has received research grants from the Australian Research Council, the Marketing Science Institute, and the British Academy of Management, and has presented her work at top institutions and conferences around the world, including at the United Nations CSR Global Forum, Brand Week, and the Global Women’s Forum. She teaches brand management to MBA and executive MBA students.
Her research has won awards from the Sheth Foundation and the Marketing Science Institute, and been featured in outlets such as The Wall Street Journal, The Economist, The Atlantic, Fortune, Vogue, Scientific American, the BBC, and on National Public Radio. Giana has received research grants from the Australian Research Council, the Marketing Science Institute, and the British Academy of Management, and has presented her work at top institutions and conferences around the world, including at the United Nations CSR Global Forum, Brand Week, and the Global Women’s Forum. She teaches brand management to MBA and executive MBA students.
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论文共 39 篇作者统计合作学者相似作者
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JOURNAL OF CONSUMER RESEARCHno. 6 (2024): 1243-1264
MARKETING THEORYno. 4 (2023): 725-736
AMS Reviewno. 1-2 (2021): 1-8
JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCHno. 4 (2021): 415-428
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