Associate Professor, she teaches “Qualitative Methodology” and is Associate Director for the Master Degree in “Qualitative Methods applied to Social and Marketing Research”. Editorial manager for “Micro&MacroMarketing” Journal, Director for the Study and Training Centre of ASSIRM (Italian Association of Marketing Research Insistutes) and Co-Chair for Education of MMRA (Mobile Marketing Research Association). In 2012 received the prize for Qualitative Health Research Leadership.