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Farhina Hameed (Corresponding author) received her Ph.D. (Marketing) degree from SZABIST, Islamabad, and currently serving as an Assistant Professor at Faculty of Management Sciences, National University of Modern Languages, Islamabad, Pakistan. She is associated with the teaching profession for a decade. She is enthusiastic and passionate about research-based work. Her area of interest is the behavioral intention, mobile learning, social media marketing, and CSR. She has published several papers in renowned journals with numerous citations.
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MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETYno. s1 (2023): 474-495
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