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个人简介
Her research centers around retailing, focusing on technology and AI in retailing, multi-sensory marketing, and pricing. Elisa's background is in psychology and marketing, and she holds a PhD from the University in Bath in consumer psychology. She employs a multi-method approach of behavioral experiments, field studies and text mining.
Her work has appeared in various scientific outlets such as the Journal of Retailing and Risk Analysis. She serves on the editorial review board of the Journal of Business Research. Also, she acts as an ad-hoc reviewer for the Academy of Marketing Science, the Journal of Retailing, and the European Journal of Marketing. Her research is supported through numerous awards, including the Future Leader Award, Santander Mobility Awards, and multiple scholarships. She has received awards for her teaching and doctoral dissertation.
Elisa teaches Marketing Analytics, Research in Marketing, and Retailing in graduate programs and for executive education.
Her work has appeared in various scientific outlets such as the Journal of Retailing and Risk Analysis. She serves on the editorial review board of the Journal of Business Research. Also, she acts as an ad-hoc reviewer for the Academy of Marketing Science, the Journal of Retailing, and the European Journal of Marketing. Her research is supported through numerous awards, including the Future Leader Award, Santander Mobility Awards, and multiple scholarships. She has received awards for her teaching and doctoral dissertation.
Elisa teaches Marketing Analytics, Research in Marketing, and Retailing in graduate programs and for executive education.
研究兴趣
论文共 11 篇作者统计合作学者相似作者
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AUSTRALASIAN MARKETING JOURNALno. 4 (2023): 332-337
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Journal of Business Research (2023): 113580-113580
Edward Elgar Publishing eBookspp.291-305, (2022)
Journal of the Academy of Marketing Scienceno. 4 (2022): 843-866
Anne L. Roggeveen,Dhruv Grewal, John Karsberg,Stephanie M. Noble,Jens Nordfält,Vanessa M. Patrick,Elisa Schweiger,Gonca Soysal, Annemarie Dillard,Nora Cooper, Richard Olson
Edward Elgar Publishing eBooks (2020)
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