His theoretical interests address how ordinary citizens use social media and other digital communication technologies for political purposes, paying particular attention to how identity characteristics (e.g. race, gender, ideology) influence these uses. Methodologically, he is interested in how computational research techniques can be used to answer some of the most fundamental questions of communication science. Freelon has worked at the forefront of political communication and computational social science for over a decade, coauthoring some of the first communication studies to apply computational methods to social media data. Computer programming lies at the heart of his research practice, which generates novel tools (and sometimes methods) to answer questions existing approaches cannot address. He developed his first research tool, ReCal, as part of his master’s thesis, and it has since been used by tens of thousands of researchers worldwide.