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Thus, his research moved quickly to further territories of semantic memory, where he established an experimental paradigm involving the lexical-decision task, a procedure that requires participants to judge whether various strings of letters are real words. Here the results revealed that lexical-decision RTs are significantly shorter for words (e.g., "butter") immediately preceded by other associated words (e.g., "bread"). The discovery of such priming opened new windows through which the structure and processing of semantic information can be examined in detail. Concurrently, Roger Schvaneveldt at SUNY Stony Brook also discovered semantic priming in lexical decisions. When he shared notes with Meyer at the 1970 Psychonomic Society meeting, they agreed to co-author an article in the Journal of Experimental Psychology (Meyer & Schvaneveldt, 1971), which strongly influenced subsequent studies of visual word recognition and related cognitive processes. Their collaboration flourished over several years, producing more articles on semantic priming, orthographic and phonemic coding, dual-route retrieval models, and other aspects of word recognition (e.g., Meyer, Schvaneveldt, & Ruddy, 1974, 1975). Meanwhile, sparked by several Bell colleagues' research on speech perception and production, Meyer's interests also evolved.
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