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David Wooten is the Alfred L. Edwards Collegiate Professor, University Diversity and Social Transformation Professor, and Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He previously served on the faculties of the Columbia Business School, the University of Florida’s Warrington College of Business, and Cornell's Charles H. Dyson School of Applied Economics and Management.
In his research, David uses qualitative and experimental methods to examine social influences on consumption, consumer self-presentation, word of mouth communications and consumer shopping behavior. His work on these topics has been published in the Journal of Consumer Research, Journal of Consumer Psychology, the Journal of Public Policy and Marketing, and in other academic journals and book chapters. His research has been cited in such media outlets as the New York Times and CNN.com. His work on ridicule as a mechanism for consumer socialization was a finalist for the JCR best paper award in 2009 and his research on knowledge signaling in word-of-mouth communications (with Grant Packard) won the best competitive paper award at the 2011 SCP Conference. He is on the editorial review boards of the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Sport Management.
In his research, David uses qualitative and experimental methods to examine social influences on consumption, consumer self-presentation, word of mouth communications and consumer shopping behavior. His work on these topics has been published in the Journal of Consumer Research, Journal of Consumer Psychology, the Journal of Public Policy and Marketing, and in other academic journals and book chapters. His research has been cited in such media outlets as the New York Times and CNN.com. His work on ridicule as a mechanism for consumer socialization was a finalist for the JCR best paper award in 2009 and his research on knowledge signaling in word-of-mouth communications (with Grant Packard) won the best competitive paper award at the 2011 SCP Conference. He is on the editorial review boards of the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Sport Management.
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JOURNAL OF CONSUMER PSYCHOLOGYno. 1 (2024): 3-5
AMS Reviewno. 3-4 (2011): 137-139
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