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个人简介
She is a specialist in strategic marketing and in complex cognition. After having worked in the Retailing Industry for numerous years, she joined academia and has become the author of several text books, some of which have been published as part of the Luxury Palgrave Series, to examine contemporary business issues within the garment industry. Daniella is the author of more than 50 peer reviewed papers, involving studies which examine complex consumer decision making for products and the ramifications for strategic marketing campaigns. Some of her recent research involves working with the School of Biological Sciences’ Division of Neuroscience and Experimental Psychology, to explore the underlying mechanisms which impact on behaviour and the consequences for business strategy. Daniella is an internationally networked educator, having delivered strategic marketing programmes in Europe and Asia and is a visiting Professor for the University of Vitez in Bosnia. Her passion for her subject specialism stems from her teenage years and continues today with her enthusiasm to embark on new projects and collaborations both at a national and international level.
研究兴趣
论文共 14 篇作者统计合作学者相似作者
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Global Perspectives on Social Media Influencers and Strategic Business Communication Advances in Marketing, Customer Relationship Management, and E-Servicespp.181-214, (2024)
Springer texts in business and economicspp.321-345, (2023)
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Springer texts in business and economicspp.81-107, (2023)
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Advances in marketing, customer relationship management, and e-services book seriespp.1-25, (2023)
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The Palgrave Handbook of Interactive Marketingpp.785-805, (2023)
Springer texts in business and economicspp.443-474, (2023)
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Progress in ISpp.145-165, (2018)
Sustainability in Fashionpp.1-10, (2017)
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