基本信息
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个人简介
Dr. Krystallis is a Marketing Consultant collaborating with various market research agencies to serve business clients in the areas of agro, food and drink, and FMCG B2C and B2B markets in Greece and abroad.
He has taught courses in the areas of International Business. His current teaching involves such courses as International Business, International Marketing, Business Research Methods, and Business Marketing.
Dr. Krystallis’ area of expertise is food marketing / consumer behavior (choice), and in particular the study of attitudes towards differentiated product quality and its impact on behavioral intention & choice. His expertise lies in customer behavior (choice) towards new food/FMCG product development and differentiation, namely products carrying sustainability (i.e. eco-labels), authenticity (i.e. designations of origin) and wellness (i.e. health claims) cues on their branding & positioning strategies. His expertise includes developing statistical models for analysis/forecasting of customer choice & marketing strategies for customer loyalty. Dr. Krystallis focusses his research on the above topics in international and global markets.
He has taught courses in the areas of International Business. His current teaching involves such courses as International Business, International Marketing, Business Research Methods, and Business Marketing.
Dr. Krystallis’ area of expertise is food marketing / consumer behavior (choice), and in particular the study of attitudes towards differentiated product quality and its impact on behavioral intention & choice. His expertise lies in customer behavior (choice) towards new food/FMCG product development and differentiation, namely products carrying sustainability (i.e. eco-labels), authenticity (i.e. designations of origin) and wellness (i.e. health claims) cues on their branding & positioning strategies. His expertise includes developing statistical models for analysis/forecasting of customer choice & marketing strategies for customer loyalty. Dr. Krystallis focusses his research on the above topics in international and global markets.
研究兴趣
论文共 124 篇作者统计合作学者相似作者
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Hanna Zaleskiewicz,Ewa Kulis,Maria Siwa,Zofia Szczuka,Anna Banik, Francesca Grossi,Polymeros Chrysochou,Bjørn Tore Nystrand,Toula Perrea,Antonella Samoggia, Arlind Xhelili,Athanasios Krystallis,
Food Quality and Preferencepp.105174, (2024)
INNOVATIVE FOOD SCIENCE & EMERGING TECHNOLOGIES (2023): 103293-103293
FOOD QUALITY AND PREFERENCE (2023): 105038-105038
PsycTESTS Dataset (2021)
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