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Prof. Aribarg's interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw unique insights that help solve current marketing problems. In her research, she attempts to understand the processes underlying how consumers make both individual and joint choice decisions, search decisions, evaluate the consumption experiences and respond to firms' product offerings and advertising. To understand such processes, she employes multi-method approaches involving conjoint choice experiments, surveys, eye tracking measurement, field experiments and observational data. She has published in and served on the editorial boards of the premier journals in marketing, such as Journal of Marketing Research and Marketing Science. Prof. Aribarg teaches Marketing Research and Analytics class at both the undergraduate and graduate levels.
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MARKETING SCIENCEno. 5 (2022): 871-872
Marketing Scienceno. 5 (2022): 871-872
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Social Science Research Network (2021)
Social Science Research Network (2020)
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