基本信息
浏览量:4
职业迁徙
个人简介
Professor Americus Reed is the Marketing Department’s only “identity theorist,” focusing his research on the role consumers’ self concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view.
Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person’s identity are virtually immovable, or “sticky,” providing new information for marketing managers about product loyalty.
Professor Reed’s research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology.
研究兴趣
论文共 64 篇作者统计合作学者相似作者
按年份排序按引用量排序主题筛选期刊级别筛选合作者筛选合作机构筛选
时间
引用量
主题
期刊级别
合作者
合作机构
EXPERIMENTAL AND CLINICAL PSYCHOPHARMACOLOGYno. 1 (2024): 104-111
ACR North American Advances (2020)
引用0浏览0引用
0
0
ACR North American Advances (2020)
引用0浏览0引用
0
0
HANDBOOK OF RESEARCH ON IDENTITY THEORY IN MARKETINGpp.1-6, (2019)
引用1浏览0引用
1
0
ACR North American Advances (2018)
引用0浏览0引用
0
0
加载更多
作者统计
合作学者
合作机构
D-Core
- 合作者
- 学生
- 导师
数据免责声明
页面数据均来自互联网公开来源、合作出版商和通过AI技术自动分析结果,我们不对页面数据的有效性、准确性、正确性、可靠性、完整性和及时性做出任何承诺和保证。若有疑问,可以通过电子邮件方式联系我们:report@aminer.cn